Century 21 Real Estate LLC, About
Century 21 is a real estate agent franchise company founded in 1971, which consists of approximately 9400 independently owned and operated franchised broker offices in 80 countries, with over 127,000 sales professionals.
Case study: Facebook Advertising
Century 21, Brokerage / 2018
“Needed Facebook Ads experts to take over our Social Media advertising efforts, to help us increase our annual number of new home seller acquisition by 30%.
We are thrilled what Vision37 has accomplished for us. We’ll definitely continue our collaboration in the years to come.”
– Tim V.
Before working with Tim’s Century21 team, they reported a combined annual investment in Facebook Ads of over $182,000, thus, generating a total of 251 new home sellers, over the past year.
Old Client Acquisition Cost (CAC): $725
The challenge was simple: Increase the annual number of new home seller acquisition by at least 30% using the previous year’s budget [$182.000].
The Action Plan
targetaudience & personae
- Develop infrastructure and digital assets to support multi-ad campaigns targeting home sellers
- Create/publish value content
- Design a self-qualifying lead-gen funnel
- Create dynamic Lead-Ads
- Retarget audience based on segmentation-stage
- Run drip e-marketing campaigns
New Client Acquisition Cost (CAC): $225
Ad Spend ($/K)
home SELLER EMAILS
This Facebook Advertising campaign helped the brokerage generate 82% more properties from new sellers, with a 43% lower investment in Facebook Ads.