Century 21 Real Estate LLC, About

Century 21 is a real estate agent franchise company founded in 1971, which consists of approximately 9400 independently owned and operated franchised broker offices in 80 countries, with over 127,000 sales professionals.

Vision37 Logo

Case study: Facebook Advertising

Century 21, Brokerage / 2019

Needed Facebook Ads experts to take over our Social Media advertising efforts, to help us increase our annual number of new home seller acquisition by 30%.

We are thrilled what Vision37 has accomplished for us. We’ll definitely continue our collaboration in the years to come.”

– Tim V.



Before working with Tim’s Century21 team, they reported a combined annual investment in Facebook Ads of over $182,000, thus, generating a total of 251 new home sellers, over the past year. 

Old Client Acquisition Cost (CAC): $725

The Challenge

The challenge was simple: Increase the annual number of new home seller acquisition by at least 30% using the previous year’s budget [$182.000].

The Action Plan

  • Determine target audience & personas
  • Develop infrastructure and digital assets to support multi-ad campaigns targeting home sellers
  • Create/publish value content
  • Determine/use most effective hooks
  • Design a self-qualifying lead-gen funnel
  • Create dynamic Lead-Ads
  • Retarget audience based on segmentation-stage
  • Run drip e-marketing campaigns

The Results

After all was said and done, the brokerage’s new total investment in Facebook Ads for the following year was $103,164 thus generating 457 new home sellers.

New Client Acquisition Cost (CAC): $225


Ad Spend ($/K)

Acquired Listings


Page Likes


This Facebook Advertising campaign helped the brokerage generate 82% more properties from new sellers, with a 43% lower investment in Facebook Ads.

Ad Spend ($/K)

Acquired Listings

HOME Seller Emails

Page Likes