Website vs. Social Media
Today we’re going to talk a little bit about personal branding. Growing and developing your own brand has never been more important, and today, we want to talk to you about why you need a website, instead of just using social media.
There are a lot of people in the online community that will tell you that you probably don’t need a website because you can just use social media platforms that already have traffic and the user base. Even though there is some truth to that, we would still make the argument that there are numerous reasons that you need your own website.
Social media is amazing, but the reality is that you don’t own and control the platform.
You don’t get to fully control how it looks, how people interact with it, and you don’t control the rules. We’ve seen social media companies go away, but we’ve also seen social media companies change the rules of how you’re able to engage with people. You need your own platform to be able to do that on your own terms.
A website lets you do that not only with having a hub where you can control content and you can set your own content guidelines and rules, but where you also can have a direct relationship with your audience by getting them onto your email list or newsletter.
What if your favorite social media platform went away as Vine did? What would you do to be able to reach people and to connect with them directly?
How do you have ownership of the relationship? That’s why having your own website matters. It’s not just about having a.com or.net, it’s about being able to have a sense of security and certainty when it comes to your brand and also knowing how people will find you.
Have your own website and the ability to put out content in the form of a blog or articles also means that you have the opportunity to be found in search engines the way that you want on your own terms that you have in a more effective tool for marketing yourself.
A website can also help you consolidate your brand. It means that if you happen to have a podcast, for example, you can get people to that through your website as well.
If you’re a digital artist of any kind, you can have a portfolio that people can download and that they can print out and take to a decision maker, so that they can vet you. There are multiple things that you can do with a website that you just can’t do with many of these social media platforms. While social media platforms are still significant for your brand and that you should go directly to where the audience is participating to where the conversation is being had, you also need a hub of your own, where you can set the rules, and you can dictate the narrative.
Let’s now touch on the subject of having an email list. Having an email list still is very important for your personal brand and for your business today, even with all the things that you get in social media. Having that direct access to somebody’s inbox really matters.
When you have your own website, you can have lead magnets, create drip-content, develop email campaigns, landing pages, forms, custom autoresponders and even offer a free 10-step course.
We know, setting up these things can feel really intimidating and overwhelming. It’s just easier to have a social media profile. It’s just easier to have a Facebook page than to set up a website. We get that, but the fact of the matter is that ultimately, you’ll need to accept the fact that at some point you’re going to take your brand seriously, and when you do so, you are going to need to have a website so that people can consume the information in one place.
Being able to have people email firstname.lastname@example.org is very important, and it makes you look a lot more professional.
Anyway, we hope that at the very least this text gave you a glimpse of new opportunities you can take advantage of when you own your own website.